Real Estate

Case Study: Generating Xarelto Mass Tort Leads

In 2017– 2018 , I was tasked by the largest mass tort firm in the country with generating leads for Xarelto-related cases. This project focused on leveraging digital marketing strategies to identify and engage potential clients impacted by Xarelto. This case study describes the comprehensive approach taken, highlighting the integration of SEO strategies and data-driven content delivery.

Challenge

The main challenge lay in effectively reaching and engaging a specific audience in a saturated online legal market. It was critical to present complex legal information accessibly and motivate potential clients to act. Moreover, optimizing the SEO strategy to improve organic search visibility and utilizing data to inform content creation were key hurdles.

Solution

SEO and Analytical Approach:

• Our SEO strategy was grounded in extensive keyword research, using Google Trends and other analytical tools to identify search terms related to Xarelto and mass tort cases. This data-driven approach informed our content creation, ensuring it was highly relevant and easily discoverable by our target audience.
• We optimized the website and content for these keywords, improving our SERP rankings and driving organic traffic. This involved technical SEO adjustments, on-page content optimization, and building a backlink strategy to enhance domain authority.

Content Delivery Based on Google Trends:

• By monitoring Google Trends, we adapted our content strategy to address rising search queries and topics of interest related to Xarelto. This ensured our content was timely, engaging, and addressed the concerns of potential clients.
• Custom articles, blog posts, and FAQs were developed, providing valuable information and positioning our site as a trusted resource for Xarelto-related legal advice.

Website Development:

• Developed a dedicated website focused on the Xarelto MDL, designed to educate visitors and simplify the sign-up process for those affected.

Stock Video Ads and A/B Testing:

• Produced targeted stock video ads, optimized through rigorous A/B testing, to engage viewers on social media and YouTube, driving traffic to conversion-optimized landing pages.

PPC Campaigns and Facebook Geo-targeting:

• Implemented PPC campaigns targeting the same organic keywords to double our visibility in search results. Utilized Facebook ads geo-targeted at specific locations like blood banks and hospitals for maximum reach.